Data Dividend Project


The Data Dividend Project is a movement dedicated to taking back control of our personal data: our data is our property, and if we allow companies to use it, we should get paid for it. The DDP is the brainchild of former presidential candidate Andrew Yang. Its primary objective is to establish and enforce data property rights under laws such as the California Consumer Privacy Act (CCPA), which went into effect on January 1, 2020.

Materializing a Vision

I was approached by former 2020 presidential candidate Andrew Yang and his team to help design his brainchild, The Data Dividend Project (DDP). I collaborated with one illustrator on marketing assets, and owned the development of the vision and webpage. This project launched in June 2020.



Rallying a nation

In just under a week, hundreds of thousands of users successfully signed up and shared the movement across the internet. More features are being built to empower users to fight back for their data rights!

Client

Andrew Yang, Humanity Forward

Role

UI/UX, Branding

Tools

Sketch, InVision Studio, Principle



Capturing the Mood

I collaborated with stakeholders to capture the relentless and empowering fight for data rights. We approached this using vibrant and powerful colors, smart illustrations, and sharp typography.

Instagram Face Filter I designed and coded

Design Strategy

Building on Others

Our process takes the best parts from our favorite onboarding flows to make a uniquely light, fun, and delightful process.

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Inspiration & Research

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Breaking up a long process

Collection, verification, and keeping users excited during one flow is not an easy task! By grouping tasks by similarity, we can make the process feel straightforward and fast. Designing excitement at the beginning and ending the flow ensures users feel just as energetic once they finished.

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Mapping out everything we need

Designing for drop off

We strategically collect email and phone number first, and verify last. If a user does not complete onboarding, we can remind them in the future to finish their profile.

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Overall Flow

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Basic overview of flow





Function driving form

Function drove design forward, resulting in a dead simple and elegant onboarding experience.

Using color to enhance a straight-foward design

The simple ‘get started’ screen is all you need to start the process on the right foot. It leaves users feeling excited. We only have one button on the screen, making the path forward clear.

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Simple styling to create a lightweight and airy process

The simple ‘get started’ screen is all you need to start the process on the right foot. It leaves users feeling excited. We only have one button on the screen, making the path forward clear.

impact

A transparent design that builds trust

Instead of hiding legalities like the companies we are pursuing, we opt for an extremely transparent and easy to read design. For example, instead of small legalities tucked under the fold, we build a FAQ section that is easily accessed.

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Unique states

We show/hide different end information depending on the state of the user’s profile. A clear progression makes it intuituve how to move forward — by finishing your profile or continuing the conversation on social.

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What's Next

Read more about the project...

The Verge

Slate

Yahoo!

Bloomberg

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